7. in the traveling capital market aspect, some will conform to the condition Tourist business to be possible direct outstanding share going on the market financing. Walks road of the scale, the multiplex of development through the capital market.
8. the hotel should in the widespread market survey foundation, carry on the science effective segmentation to the overall market and select one or several subdivides the market to take own target market, the centralized manpower, the physical resource, carry on the centralism the market marketing. In the centralism marketing's foundation, the hotel should highlight the product competitor the difference,Catering Service obtains the competition by the difference the superiority.
9. the hotel culture receives the visitor to pursue more and more holds, the foundation is characteristic the hotel culture becomes builds the hotel superiority brand a part.
10. because competes enlarges unceasingly, the labor market was active, sped up the hotel industry staff flow rate.
11. environmental consciousness blustery today, the green guest room already moved toward from the innovation maturely.
12. along with this century IT high technology
and new technology and so on technology renewals, guest room
innovation also completely obviously high tech trail. The
profession informationization, the network become the new
tendency.
Hotel product quality standard basic concept Anything is the hotel
product
The hotel product is the overall which is composed of certain different departments. It including also has consumer's benefit and each kind of service, the commodity which namely sells either the hiring to the visitor visible and may measure the commodity which and invisible or does not have then measures, this kind invisible “the commodity” unifies with the visible material commodity, constitutes the hotel product. For example: Building as well as its construction structure and comfortable daily life equipment; Time; Space, scenery and environment
Concrete product,Google TV remote like dining, bar, guest room and so on; Each kind of service, like reception, politeness and atmosphere, therefore the hotel customer's expense is direct. It is different with other expenses. Other expense form is spends the shopping then to expend, but the hotel expends is creates one kind of exquisite comfortable convenience the environment, the customer places oneself in such environment expends, the hotel customer provides each kind direct and the indirect service. The hotel product's quality is completely through is admitted to the hotel through the human the customer feeling to examine particularly. Therefore, hotel whether to receive the customer to welcome, win customers' faith, obtains customer's high praise, the hotel product quality quality is playing the decisive role. Hotel product quality standard
The hotel product's another main part - -
invisible service's quality specification is mainly looks at its
service efficiency and the service effect. The service efficiency
is enables the invisible service to have the inheritance of forms
after their production by the action of yin and yang, provides the
high-quality service the guarantee condition. But serves the effect
is the invisible grade of service standard final request, wins the
guest satisfactory basic factor. The hotel product's another part
of - - visible equipment facility must achieve certain
standard.
